I don't mean you.

Kidding. Sort of.

I want to help your end user.

That’s why I pay attention to marketing innovations but don’t chase trends.

And it’s also why I avoid checkbox marketing at all costs.

In fact, at time of writing, I just fired a high-paying client who: 

1. Wasn’t showing much concern for the end user, and

2. Was asking me to default to templates without any clear reasoning as to why.

These sort of treatments do not lead to optimal results, and they don’t help enough people.

So, instead, here I am talking to you.

You know better, right? That’s why you’re here.

My initial approach, if we work together, is to first gain a deep understanding of your customers. I work with you, and then independently, to get clear on exactly what they need and why.

I do this on both a practical and an emotional level.

Then I do the same with and for you. I learn what’s best for your business, and try to parse out how to get it from your clients and prospects by serving you both.

That’s the last step I take in terms of preparation. I synthesize everything I’ve learned via my research, and then process it from my own unique POV (as a content marketer who will probably close in on $1M in sales in the next year or so).

From there, I mix in a little of my own style, or I spend some time analyzing your brand voice and nudging my perspective towards it.

The rest is kind of simple.

The strategy and writing parts just take hard work, focus, and a dogged obsession with pursuing the perfect final form for your campaign(s) or content.

(Except there is no perfect final form).

And that’s the last thing I’d mention.

I’m a data-driven marketer.

I don’t obsess over it, and I leave a lot of room for intuition and human instinct.

Probably I do that more than most other consultants and writers, because I have nearly two decades of experience trying to contextualize the human condition as an award-winning filmmaker and screenwriter.

I can take small, strategic, calculated risks with my content. That don’t even feel like risks. 

Because it’s more that I try to instill a fresh and human perspective in all my copy, that is well-earned. 

Even in B2B. Where for some reason executives sometimes forget that business buyers are still human beings.

So, these tactics are not really risks. They’re just more honest and more impactful decisions that help your copy to stand out while staying true to your brand’s voice.

The most effective marketing campaigns, to me, are focused and patient and human-centric.

They don’t depend on blunt force ad or PR spend to beat KPIs into submission.

(Ads are fine, but if you want my help creating them I’m going to push for doing something unique).

No, the best marketing feels like an excited referral from your best friend. Or your dearest mentor.

The best marketing helps people.

See how it can all come back around?

And that’s about it, when it comes to me and how I work, other than also mentioning some of the basics:

• I worked in the in-house marketing group at a leading NYC consulting firm for 15 years

• At that job, I was sometimes tasked with managing client projects for Fortune 500 brands

• I’ve also worked with a few FAANG companies

• I’ve also been a bootstrapping independent filmmaker for my entire adult life

• I’ve served as Head of Marketing for a $10M B2B SaaS startup

• I’ve served as interim Content Lead for a $500M B2B startup

• I’m a dad to two girls, who are my greatest heroes in life

• I almost died once (got better)

• I moved to VT to live in closer alignment with nature

Interested in working together?